Start Smart, Grow Smart: Investing In Your Cannabis Facility

What’s the most expensive and wasteful investment to make? One you have to make twice. For marijuana growers, starting their sustainability and energy efficiency efforts the right way from the start is a key component to being competitive in an ever-tightening industry. 

The basic laws of supply and demand have played out in textbook fashion in the still young legal marijuana business. As more states enact legislation to legalize cannabis, supply us skyrocketed, causing prices to drop. And drop. And drop. The well-cushioned margins of Day One were nice, but enjoyed only by those firms already up and running. Today, many of those companies are feeling the pinch, and it’s not just from outside competition. These companies’ biggest battle comes from inside their facilities, where inefficient lighting and HVAC systems have kept production costs high and prices have slipped. 

Those firms are quickly implementing new, more efficient systems to battle the problems arising from lower prices. In an industry that sees so many factors and influences outside of their control, like legislation, banking restrictions, and limited licensing opportunities, production costs are often the one area firms can address head-on. 

As the old guard upgrade, newer producers have learned those same lessons and taken them to heart. Growers in the past 12-18 months quickly realized that the only smart way to address margin concerns over the long run is by making smart investments in fixtures and equipment right now. There are many lessons to learn for utilities, too. For instance, 4% of Denver’s energy demand comes from marijuana growers. With demand expected to more than double by 2023, both consumers and producers need to implement new ideas, new sources, and new standards to handle the load. 

We’re working with growers to make their facilities as energy efficient as possible, plugging in innovative techniques to make the most out of heat byproducts, recycle humidity, and make each light fixture do more with less. Technology learns and adapts, empowering business owners to take data in real-time and make better decisions in their energy usage and get the most out of each crop. 

Ready to grow? Let’s get after it!

High Demand, High Cost: Energy Foot Print Grows For Marijuana in Michigan

As the national rolls into a new year, recreational marijuana legislation across the country has gone into effect. Thousands of people lined up for hours, even days, to be the first to purchase legal marijuana in Illinois. It was a similar story in Michigan, who saw legal weed sales take off in late 2019. Demand for safe, regulated, and legal pot is reflected in the prevalence of new laws legalizing the drug and the tens of thousands of people eager to buy.

But there’s more to that demand than just sales. Marijuana is an extremely energy-intensive crop, and as growers have multiplied and stepped up production, their energy footprint has grown, too. In 2018 alone, a recent study found that legal growers used up 1.1 million megawatt hours, the same amount of energy used by over 92,000 homes.

That’s just the start. With another half dozen states legalizing marijuana in 2020 and more states expecting to follow suit after elections this November, more and more growers will pop up across the country. With demand high and revenue flowing, current producers will increase their output as well. From 2017 to 2022, the electrical demand of legal marijuana growers is forecasted to increase by 162%.

Going forward, outdoor growers may have some advantages, provided they have a cooperative climate. Indoor growers use up nearly 18 times more electricity than outdoor per gram of weed grown. They also emit over 25 times the amount of carbon emissions. That’s because indoor growers rely heavily on artificial light, heaters, fans, and climate control systems to control humidity.

In Michigan, there’s already an interest in regulating just how much energy a grower can use. For now, the state doesn’t even mandate reporting of energy consumption by growers. There are no Michigan laws to monitor or track energy use, a measure that Illinois did include when it legalized marijuana.

There’s a drawback to that lack of oversight, too. It’s the perfect opportunity to offer incentives and tax breaks to growers who do invest in efficient and responsible practices. By encouraging metered energy use, both private and public entities have the opportunity to invest in the most efficient firms who, as a result, will be the most competitive and successful in the long-term.

And that might be incentive enough. As more growers enter the market, the industry is going to get more and more competitive, and energy efficiency is going to offer the best way to reduce costs and maintain the current retail margin. We’re already working on reducing energy use, carbon emissions, and improving crop yields for both indoor and outdoor growing facilities in the Midwest. Tomorrow’s winners will be firms that invested in efficiency early; be one of the smart ones.